To permanently improve the lives of all animals through legislation, consumer advocacy, action, and humane education.
Christine Townend founded Animal Liberation in 1976, based on the philosophies set out by Professor Peter Singer in his best selling book, Animal Liberation.
Societies over time have continuously challenged prevailing social views for the rights of the oppressed. Discrimination against various races and women were, at one point, a dominant social norm. Over time, increasing numbers of people are recognising that other animals are individuals with unique interests and life stories. The oppression, exploitation, and abuse animals are subjected to makes the contemporary animal rights movement one of the most prescient social change movements around the world.